Marketing Theatre

Hi everyone!

Most people relate theatre to the acting, direction, lights, sounds or sets, which is perfectly all right, but another major part of theatre is marketing it. Basically, if no one comes to watch your play, the acting, directing and sets are of no point.

I thought I would write about this as my theatre school is putting up a play in June and we are doing a whole bunch of things to get people to watch it.

(Here comes another shameless plug 😉 )

As I mentioned in a previous post, the Bangalore School of Speech and Drama(BSSD) is performing “Marvellous Matilda” on the 12th and 13th of June at Chowdiah Memorial Hall in Bangalore. I’m not a part of it, because my parents didn’t let me, but I’m helping by getting people to come and watch. Hopefully.

To advertise the play, we are using social media a lot as it is a really great way to reach out to the masses. I find out about a lot of plays I watch through forums like ‘Bangalore Theatre Circuit’ and ‘Bangalore Event Listings’. Recently, we made a YouTube video which I was a part of. The video is about anti- bullying as Matilda gets bullied by her horrible parents and evil principle, but does not let that affect her brilliance. 🙂

Check it out!

Another way to advertise, is through the press. Last year, when BSSD performed “The Wizard of Oz”, we did interviews with newspapers like Mint Lounge. This helped attract more people to watch the play.

Schools like Bethany put up big banners all over the city. This can be really effective as well as  anyone driving on the road can see the big colourful posters. BSSD also does mall walks so that more people can know of the production. We all wear t-shirts advertising the play and walk around the big malls singing songs and trying to convince people to come watch. 🙂 Its quite amazing. 😀

In conclusion, what I’m trying to say is that, your play could be brilliant, but if no one comes to watch it, its really a waste of time, energy, money and talent. For example,  I watched this really great play last month, called “The Song of the Swan”. It was brilliant, but there were very few people in the audience. I wrote a post on that play, click here to check it out. 🙂

Some people might argue and say that as long as they get to perform, they are happy, but this is just my opinion. 🙂

On the other hand, you could spend tons of money marketing your play, but in the end its terrible. It could work both ways. 😛

Hope you have a great day.

Also, come watch Matilda. Trust me, you wont regret it. 🙂

See you next time!

Rid.

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5 Comments Add yours

  1. bhatt says:

    Marketing is a bridge between the product and the client. The blog has nicely depicted it. Well brought out! Keep on constructive blogging.
    Taou & Tai, Kharghar, Navi Mumbai

    Like

  2. Zero Sum says:

    Very well articulated. Totally agree.

    Like

  3. rashmihari says:

    That is quite an insight for someone so young, Riddhi! It is true of people too. We struggled with it in our generation but I think you guys are doing a far better job of expressing yourselves and letting others see who you are and who you could be. Love reading your posts.

    Liked by 2 people

    1. Thank you so much auntie!

      Like

  4. joshsang says:

    Good lesson to learn early Rid 🙂

    Like

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